Daimler and BMW: From moves toward luxuriously ordinary
Daimler and BMW: From moves toward luxuriously ordinary 2010-03-19 11:21: 07 origins: The NetEase automobile with pasting 0 handsets reads the news
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NetEase automobile on March 19 special report
Zhou Qinglei/article
Facing whole world to conserving energy with environmental protection request day by day is strict, Daimler and BMW has to the low soaring head, move toward ordinary, starts to strengthen the low end product the research and development and delivery. In recent years, the above two companies started to advance its low end product line expansion plan. At present, Daimler subdivided the market success to promote its A/B level passenger vehicle\’s sales size in the C level, in A and B level subdivides the market also to have Smart ForTwo and other products; The BMW in the C level subdivides in the market the quantity product to have 1 is a passenger vehicle, in A and B level subdivides the market to have the Mini and other vehicle products.
Although the C level vehicle market through the large-scale production and application high-end technology and so on, may anticipated realize the profit, but Daimler and BMW two companies plans to strengthen its compact car\’s profitability, at present both sides already in compact car platform and engine\’s development, production and other aspects, start to explore launch the cooperation with other companies.
The BMW Mini year productivity approximately is 240,000, the coursing A/B level vehicle annual output approximately is 250,000, its ForTwo is only 140,000, as the compact car, the above vehicle type\’s scale of production also is also very small. Other European area production enterprise productions\’ A and B level subdivides the market vehicle type, its each vehicle platform\’s annual output has reached 1 million " 2 million, therefore, even if Daimler and BMW adopts the premium brand strategy, but as selling price 20,000 euros and following vehicle type, its scale of production, if too small, will still be hard to realize the profit. In this case, Daimler and BMW in one of compact car domain\’s key emphases are to increase the scale impact. Therefore, the BMW plans to expand Mini the derivation vehicle type product lineup, Daimler also plans to supplement based on the new generation A/B level derivation race car.
In the engine domain, Daimler Mini brand in the conclusion after cooperation of Chrysler, then cooperated with beautiful Citroen. Although Mini obtained certain success in marketing aspect in recent years, but the estimate BMW still hopes that strengthens both sides in including the complete bikes platform and engine products share, and helps it to enhance the group whole scale of production. Since the BMW and beautiful Citroen 2006 have cooperated to develop and to produce the small gasoline engine, at present both sides expanded the cooperation, the plan have provided the engine mutually. Both sides will provide beautiful Citroen predetermined in 2011 to put in market\’s 3 cylinder engine and BMW large-scale engine to the opposite party separately. In addition, both sides are also discussing at present the new generation Mini platform sharing matters concerned. Both sides plan in 2008 to announce the corporate plan, because of receiving at the end of 2008 beautiful Citroen and capital cooperative project influence of Mitsubishi automobile, causes this corporate plan to be postponed.
Daimler in December, 2009 with Reynold on the compact car with the engine, transmission gearbox and platform\’s cooperation matters concerned has carried on the negotiations. Although both sides negotiated the content was unclear, but the cooperation scope possibly was based on Reynold Twingo, may hold the Smart vehicle types of 4 passenger to expand to the new style A/B level vehicle type. Daimler once the Mitsubishi automobile cooperation developed and produces Smart ForFour (the B level to subdivide market vehicle type, may hold 5 passengers) platform and engine, during 2003 "2006 years, besides the request production based on outside Mitsubishi Colt For regulation Four, both sides also has carried on the cooperation in the common development and the production aspect engine. But, For Four from going on the market sale\’s in 2004, its year sales volume was lower than 50,000 established sales targets, the actual year sales size was only 36,000, the sale continually murky, and vehicle life cycle intermediate stage announced the production suspension in 2006 finally. In addition, starts machine manufacturing MDC Power pooled capital to relieve after June, 2006, as Daimler\’s factory starts, up to January, 2010, this factory still used 1.1L and 1.3L displacement engine to Mitsubishi automobile necessary Colt.
(This article originates: NetEase automobile)
